![How to Use GA4 to Track Social Media Traffic: 6 Questions, Answers and Insights [VIDEO]](https://www.orbitmedia.com/wp-content/uploads/2023/06/ab-testing.png)
![How Human Behavior Impacts Your Marketing Strategy [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/03/human-behavior-impacts-marketing-strategy-cover-600x330.png?#)
![How to Make a Content Calendar You’ll Actually Use [Templates Included]](https://marketinginsidergroup.com/wp-content/uploads/2022/06/content-calendar-templates-2025-300x169.jpg?#)
![Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]](https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg)
Lighthouse Leadership Weekly #102: When Your Rules Change, Leading through Fires, and more…
This phrase has been running through my mind a lot lately. It’s a good reminder to mix things up, try new things, and avoid getting stuck in a rut. As leaders, it’s easy to think that your “tried and true” is always the best approach, but then we can wake up and have a very […]
“If you always do what you’ve always done, you’ll always get what you’ve always got.”
This phrase has been running through my mind a lot lately.
It’s a good reminder to mix things up, try new things, and avoid getting stuck in a rut.
As leaders, it’s easy to think that your “tried and true” is always the best approach, but then we can wake up and have a very outdated approach to things, or miss out on new approaches that could be better.
What are you holding onto? How can you mix things up?
Let’s take dive into this week’s lessons…
