EAKdistribution: Head of Creative Strategy & Brand Experience

Headquarters: United States
URL: http://eakdistribution.com

ABOUT US

EAK Distribution stands as the umbrella entity for a diverse range of e-commerce consumer brands, available on platforms like Amazon.com and directly through our brand websites. While our brands span various categories, they all share a core ethos: they are impact-driven, thoughtfully designed products aimed at providing customers with what they need.

At EAK Distribution, we're not just in the business of selling products - we're shaping the future of e-commerce. Our passion is intertwined with the trust our customers place in our brand, and Amazon is a pivotal platform where this relationship blossoms. But this relationship is only as strong as the individual steering our brand on this platform.

As a rapidly expanding company, our vision is to establish ourselves as a premier consumer products leader, all while fostering an exceptional team and cultivating a vibrant company culture.

Right now, the EAK Distribution team is seeking a dynamic and ambitious Head of Creative Strategy & Brand Experience. You will manage day-to-day creative deliverables, lead the creative team, and ensure consistency across all visual and written content. As well as driving brand strategy, creative direction, and conversion optimization across multiple platforms, including Amazon, Shopify, and TikTok.

WHY YOU’LL LOVE LEADING CREATIVE AT EAK

• True Ownership: Your creative roadmap shapes every customer touchpoint—from unboxing compostable seed pods to binge-worthy planting visuals.

• Direct CEO Partnership: Pitch moon-shot ideas (think AR planting guides!) and influence brand architecture at the highest level.

• Hyper-Growth Pace: We add 50+ new SKUs each year as we scale toward $30 M—blank canvases abound.

• Culture of Learning: Budget and time for courses, conferences, and experimentation (fail fast, learn faster).

• Remote Freedom: Work anywhere green things grow (or even where they don’t—we’ll inspire you).

• Strong, Collaborative Team: Join a diverse crew that shares wins, ideas, and feedback every day.

YOUR 90-DAY NORTH-STAR MISSION

1. Audit & Align: Refresh brand guidelines and unify visuals across Amazon, Shopify, and social.

2. Launch Playbook: Ship a repeatable “Idea-to-Listing” creative playbook, cutting launch timelines by 30%.

3. Quick-Win Tests: Run A/B experiments that lift click-through rate (CTR) by 10 % on two hero SKUs (e.g., Patio Salad Kit, Culinary Herb Trio).

THE ROLE

More specifically, in this role, you will:

Creative Leadership & Team Management:

• Lead, manage, mentor, and inspire a multidisciplinary creative team (graphic designers, copywriters, photographers, videographers, and content creators).

• Foster innovation, collaboration, accountability, and continuous professional growth.

• Set clear performance goals and expectations for team members.

• Perform daily reviews of graphic and content submissions, approving or requesting revisions.

• Provide detailed, constructive feedback to ensure quality, brand consistency, and creative effectiveness.

Content Creation & Brand Consistency:

• Develop visually appealing product listings and persuasive copy optimized for Amazon, Shopify, TikTok, and other marketing platforms.

• Occasionally provide hands-on graphic design support during peak periods or specialized projects.

• Maintain a robust, organized catalog of creative assets aligned with brand identity.

• Ensure consistent application of established brand guidelines and messaging across all customer touchpoints.

Strategic Direction & Conversion Optimization:

• Define and uphold the brand's overarching vision, identity, and strategy across platforms.

• Continually refine branding strategy based on consumer insights, market trends, and emerging opportunities.

• Provide strategic guidance on creative campaigns and product launches to maximize customer acquisition, engagement, retention, and revenue.

• Lead conversion rate optimization (CRO) initiatives using data-driven insights, A/B testing, and performance metrics (CTR, CVR).

Workflow Management & Collaboration:

• Direct and streamline creative workflows between Product Development, Marketing, and external partners.

• Maintain organized project timelines using project management tools.

• Proactively troubleshoot and resolve bottlenecks to ensure timely project delivery.

• Facilitate efficient communication and collaboration across internal departments and external agencies.

Compliance & Platform Expertise:

• Ensure all creative outputs adhere strictly to Amazon's and other platforms’ policies, guidelines, and legal requirements.

• Stay current with industry trends, competitor activities, and updates to e-commerce algorithms, particularly Amazon's.

• Translate market research and strategic insights into actionable creative strategies.

Creative Direction & Product Development Support:

• Collaborate closely with Product Development to define branding and visual elements for new products.

• Provide strategic input and feedback on packaging design, product imagery, and printed materials prior to manufacturing.

• Develop innovative creative concepts based on brand identity, marketing objectives, and customer insights.

• Establish and refine scalable creative processes and standards.

• Identify and integrate emerging creative trends into current and future projects.

Performance Analysis & Strategic Insights:

• Regularly conduct and analyze A/B tests and customer polls to measure creative effectiveness.

• Utilize sales data, customer feedback, and market insights to inform strategic creative decisions.

• Provide strategic insights, innovative ideas, and regular creative updates to executive leadership.
  

THE IDEAL CANDIDATE

To excel in this role, you need to have:

Experience:

• Bachelor's degree in Graphic Design, Marketing, Communications, or related field (or equivalent work experience).

• 4+ years of proven experience in a senior creative leadership or management role (Creative Director, Art Director, Senior Creative Manager, or similar), ideally within e-commerce or D2C brands.

• Proven track record in brand-building, creative strategy, and conversion optimization with measurable results.

Technical & Strategic Skills:

• Fluent visual communicator—able to convey core messages through static, motion, and interactive creative.

• Strong understanding of how creative decisions impact click-through rates (CTR), conversion rates (CVR), and overall sales performance.

• Hands-on experience conducting A/B testing, analyzing data insights, and refining creative assets to boost conversions.

• Proficiency in graphic design, particularly Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Familiarity with video editing tools, photography best practices, and e-commerce SEO fundamentals.

• Experience with platforms such as Amazon Seller Central, Shopify, and TikTok.

Leadership & Communication:

• Demonstrated ability to manage, mentor, and develop multidisciplinary creative teams (designers, copywriters, photographers, etc.).

• Exceptional communication, interpersonal, and presentation skills to clearly articulate creative vision and effectively collaborate across cross-functional teams and stakeholders.

• Proven ability to deliver constructive, strategic feedback aimed at enhancing team performance and achieving business goals.

Soft Skills:

• Strategic thinker with strong analytical and problem-solving capabilities, comfortable leveraging data to inform creative strategies.

• Highly organized, detail-oriented, and capable of effectively prioritizing multiple projects and daily deliverables.

• Adaptable, innovative, forward-thinking mindset, proactive in identifying opportunities and navigating ambiguity.

• Confident decision-maker, comfortable taking ownership of strategic outcomes and driving results.

• Open-minded, receptive to feedback, continuously seeking opportunities to learn, grow, and implement improvements.

Bonus Points:

• Experience working with brands managing large product catalogs (300+ SKUs).

• Proficiency with project management tools, particularly ClickUp.

BENEFITS

What’s in it for you?

• Competitive salary based on your experience and skills

• Fully remote & full-time role

• Semi-flexible working hours – mandatory overlap with the team between 8 AM and 12 PM EST Monday to Friday; you can distribute other hours as you wish

• Health allowance after 90 days at EAK Distribution

• Access to education/courses related to your role that will help you excel

• Annual increases/bonuses based on performance and contributions

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

HOW TO APPLY

This position will be closed as soon as we find the perfect match. So, make sure to read the description carefully and take your time to submit a high-quality application that stands out. Start your cover letter with the words “Rockstar candidate incoming!”

If you apply, we will respond promptly and keep you updated throughout the process.

Please expect the hiring process to include:

1. Filling in the application form once you click the “Apply” button.

2. Completing test tasks, if short-listed.

3. Completing a personality test to ensure we're a good fit based on our company values.

4. Attending video interviews where you will have the opportunity to talk more about your previous experience and the new role.

To apply: https://weworkremotely.com/remote-jobs/eakdistribution-head-of-creative-strategy-brand-experience