Silicon Valley Product Group

A Vision For Product Teams

In this article, I want to talk about where I believe generative AI is going to ...

The Product Model in Government 

By Marty Cagan and Stacey Langer  Marty’s Note: This article continues the serie...

The Product Model and Org Design

When a company is transforming to the product model, one very common question we...

The Moral Case for the Product Model

In virtually all of my writing and speaking, I try to make the business case for...

The Product Model in Outsourcing

By Marty Cagan and Josh Kerievsky Marty’s Note: This article continues the serie...

Coaching Feedback

Marty’s Note: This article by SVPG Partner Martina Lauchengco discusses a techni...

Is Product Art or Science?

One question that has come up since the beginning of tech-powered product creati...

Coaching Founder Mode

Sometimes naming an important but nuanced concept can give that concept real pow...

Winning Hearts and Minds

In my last article I discussed an anti-pattern where companies embarking on a tr...

Transformation as a Project

In this article I’d like to highlight an anti-pattern that my partners and I hav...

Founder-Style Leadership

At this point, many people have heard about, and/or shared their thoughts on the...

Transformation Politics

Continuing on the theme of sharing more of the lessons learned from companies th...

Tests of the Product Model

The product model is all about helping companies successfully respond to the bes...

AI Product Management 2 Years In

Whenever we talk about Generative AI, we need to be clear whether we’re talking ...

M&A and the Product Model

By Marty Cagan and Thomas Fredell Marty’s Note: My co-author for this article is...

The Product Model and Agile

One question that I get, in various forms, is what is the relationship between A...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.