Silicon Valley Product Group

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Disruption and Denial 

When the Internet emerged in the mid-1990’s, it seemed clear to me and many othe...

How to Skyrocket Viewer Interaction Using VPN Video Ad ...

Discover how to skyrocket viewer engagement and boost conversions using VPN vide...

Creating Intelligent Products 

This is an article about the potential future of the products we will create, an...

Product in the AI Era

As generative AI continues to evolve, SVPG is focused on understanding its impac...

SVPG on Generative AI

As generative AI continues to evolve, SVPG is focused on understanding its impac...

The Era of the Product Creator

I have been emphasizing that the heart of the product manager job is product cre...

Coaching Founder Mode

Sometimes naming an important but nuanced concept can give that concept real pow...

Is Product Art or Science?

One question that has come up since the beginning of tech-powered product creati...

Transformation as a Project

In this article I’d like to highlight an anti-pattern that my partners and I hav...

Winning Hearts and Minds

In my last article I discussed an anti-pattern where companies embarking on a tr...

Transformation Politics

Continuing on the theme of sharing more of the lessons learned from companies th...

Founder-Style Leadership

At this point, many people have heard about, and/or shared their thoughts on the...

AI Product Management 2 Years In

Whenever we talk about Generative AI, we need to be clear whether we’re talking ...

Tests of the Product Model

The product model is all about helping companies successfully respond to the bes...

M&A and the Product Model

By Marty Cagan and Thomas Fredell Marty’s Note: My co-author for this article is...

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