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In this article, I want to talk about where I believe generative AI is going to ...
By Marty Cagan and Stacey Langer Marty’s Note: This article continues the serie...
When a company is transforming to the product model, one very common question we...
In virtually all of my writing and speaking, I try to make the business case for...
By Marty Cagan and Josh Kerievsky Marty’s Note: This article continues the serie...
Marty’s Note: This article by SVPG Partner Martina Lauchengco discusses a techni...
One question that has come up since the beginning of tech-powered product creati...
Sometimes naming an important but nuanced concept can give that concept real pow...
In my last article I discussed an anti-pattern where companies embarking on a tr...
In this article I’d like to highlight an anti-pattern that my partners and I hav...
At this point, many people have heard about, and/or shared their thoughts on the...
Continuing on the theme of sharing more of the lessons learned from companies th...
The product model is all about helping companies successfully respond to the bes...
Whenever we talk about Generative AI, we need to be clear whether we’re talking ...
By Marty Cagan and Thomas Fredell Marty’s Note: My co-author for this article is...
One question that I get, in various forms, is what is the relationship between A...