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Author Talks: Cracking the code on content ROI
Thought leadership: Everyone’s doing it. But what’s it really worth? Two experts from the IBM Institute for Business Value share new research on how to calculate the value of your research-driven content, as well as what to do differently to elevate returns.
Thought leadership: Everyone’s doing it. But what’s it really worth? Two experts from the IBM Institute for Business Value share new research on how to calculate the value of your research-driven content, as well as what to do differently to elevate returns.
