Director of Marketing Automation

A company is looking for a Director of Marketing Automation & Operations. Key Responsibilities Develop and execute a comprehensive marketing technology systems strategy Architect and maintain the lead lifecycle strategy, optimizing lead management processes Define, track, and report on conversion metrics, using insights for continuous improvement Required Qualifications 7-10 years of experience in B2B marketing operations or demand generation, with at least 3 years in a leadership role Hands-on expertise in Marketo and HubSpot; certification is a plus Proven track record of owning marketing automation platforms and deploying scalable strategies Deep experience with lead lifecycle models and CRM integration, preferably Salesforce Strong analytical mindset with familiarity in BI/reporting tools like Tableau or Looker

Jun 13, 2025 - 17:40

A company is looking for a Director of Marketing Automation & Operations. Key Responsibilities Develop and execute a comprehensive marketing technology systems strategy Architect and maintain the lead lifecycle strategy, optimizing lead management processes Define, track, and report on conversion metrics, using insights for continuous improvement Required Qualifications 7-10 years of experience in B2B marketing operations or demand generation, with at least 3 years in a leadership role Hands-on expertise in Marketo and HubSpot; certification is a plus Proven track record of owning marketing automation platforms and deploying scalable strategies Deep experience with lead lifecycle models and CRM integration, preferably Salesforce Strong analytical mindset with familiarity in BI/reporting tools like Tableau or Looker