Performance Analytics Manager

A company is looking for a Manager, Performance Analytics who will focus on leveraging data-driven insights to optimize marketing strategies. Key Responsibilities Utilize data analysis tools to measure marketing performance and develop actionable insights Lead marketing optimization efforts and evaluate the impact of media mix on effectiveness Manage data governance processes to ensure accuracy and consistency in marketing data Required Qualifications Bachelor's degree in Marketing, Business, Data Science, or a related field; advanced degree preferred 10-15 years of experience in managing B2B and B2C platforms Strong background in multi-channel marketing and e-commerce Proven experience with Adobe Analytics and Tableau Experience in managing and optimizing various media channels

Jun 12, 2025 - 20:00

A company is looking for a Manager, Performance Analytics who will focus on leveraging data-driven insights to optimize marketing strategies. Key Responsibilities Utilize data analysis tools to measure marketing performance and develop actionable insights Lead marketing optimization efforts and evaluate the impact of media mix on effectiveness Manage data governance processes to ensure accuracy and consistency in marketing data Required Qualifications Bachelor's degree in Marketing, Business, Data Science, or a related field; advanced degree preferred 10-15 years of experience in managing B2B and B2C platforms Strong background in multi-channel marketing and e-commerce Proven experience with Adobe Analytics and Tableau Experience in managing and optimizing various media channels