Redemption Rates and Behavioral Nudges: Lessons from Gifting Platforms

“You’ve got ₹1500 to spend on anything you like.”  Sounds exciting, right?  Then why do so many people leave those credits untouched?Continue reading on Medium »

Jun 15, 2025 - 10:10
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Redemption Rates and Behavioral Nudges: Lessons from Gifting Platforms

“You’ve got ₹1500 to spend on anything you like.”  Sounds exciting, right?  Then why do so many people leave those credits untouched?