Retention Marketing Lead

A company is looking for a Retention Marketing Lead to drive lifecycle and retention marketing efforts. Key Responsibilities Own and execute the lifecycle communications strategy, focusing on email and SMS to engage and retain customers Collaborate with the growth team and internal departments to align marketing efforts with business objectives Monitor and analyze performance metrics to optimize campaign effectiveness and share insights with stakeholders Required Qualifications 3-5 years of experience in Lifecycle/Retention marketing, preferably in subscription-based e-commerce or DTC Hands-on experience with marketing automation platforms for creating automated customer journeys Proven track record in developing campaigns that enhance customer retention and loyalty Strong understanding of customer lifecycle and experience with audience segmentation and personalization Proficiency in data analysis using Excel or Google Sheets

Jun 12, 2025 - 23:20

A company is looking for a Retention Marketing Lead to drive lifecycle and retention marketing efforts. Key Responsibilities Own and execute the lifecycle communications strategy, focusing on email and SMS to engage and retain customers Collaborate with the growth team and internal departments to align marketing efforts with business objectives Monitor and analyze performance metrics to optimize campaign effectiveness and share insights with stakeholders Required Qualifications 3-5 years of experience in Lifecycle/Retention marketing, preferably in subscription-based e-commerce or DTC Hands-on experience with marketing automation platforms for creating automated customer journeys Proven track record in developing campaigns that enhance customer retention and loyalty Strong understanding of customer lifecycle and experience with audience segmentation and personalization Proficiency in data analysis using Excel or Google Sheets