Senior Brand Marketing Manager
A company is looking for a Senior Brand Marketing Manager, Brand Management. Key Responsibilities Bridge brand and performance by aligning brand campaigns with conversion-focused marketing Drive performance creative strategy by developing mid-funnel and direct response advertising Lead brand governance by implementing processes for consistent brand application across touchpoints Required Qualifications 7+ years of experience in brand management Experience in developing campaign strategies that enhance consideration and conversions Deep understanding of performance marketing metrics Experience in creating brand guidelines and governance processes Strong project management skills with the ability to prioritize multiple initiatives
