Senior Director of Brand Marketing

A company is looking for a Senior Director, Brand & Lifecycle Marketing. Key Responsibilities Act as the primary point for key titles in ancillaries and high-end digital releases, ensuring campaign alignment and execution of brand strategies Oversee the brand & lifecycle team to optimize label releasing and enhance the value of top entertainment brands Develop and lead lifecycle marketing strategies across various platforms, optimizing engagement and revenue at every stage Required Qualifications Bachelor's degree in Marketing, Business, or related field; MBA preferred 8+ years of experience in brand and lifecycle marketing, with at least 3 years in a leadership role within entertainment or media Deep knowledge of the home entertainment and digital distribution landscape Proven success in managing licensing or content partner relationships Financial acumen with experience managing multi-million-dollar marketing budgets

Jun 11, 2025 - 01:30

A company is looking for a Senior Director, Brand & Lifecycle Marketing. Key Responsibilities Act as the primary point for key titles in ancillaries and high-end digital releases, ensuring campaign alignment and execution of brand strategies Oversee the brand & lifecycle team to optimize label releasing and enhance the value of top entertainment brands Develop and lead lifecycle marketing strategies across various platforms, optimizing engagement and revenue at every stage Required Qualifications Bachelor's degree in Marketing, Business, or related field; MBA preferred 8+ years of experience in brand and lifecycle marketing, with at least 3 years in a leadership role within entertainment or media Deep knowledge of the home entertainment and digital distribution landscape Proven success in managing licensing or content partner relationships Financial acumen with experience managing multi-million-dollar marketing budgets