Strategic Planning Lead

A company is looking for a Strategic Planning Lead. Key Responsibilities Develop media plans aligned with client goals and business objectives using strategic planning methodology Design and pressure-test audience segments, and collaborate with the Media Activation Team to monitor campaign performance Support Directors in strategic analysis and provide insights to improve future campaign performance Required Qualifications BA/BS degree with a minimum of 3-5 years of media planning experience Experience in commerce is a plus Strong understanding of audience development and channel planning Ability to build relationships with internal stakeholders and key clients Experience in utilizing research and forecasting tools for budget allocations

Jun 9, 2025 - 21:10

A company is looking for a Strategic Planning Lead. Key Responsibilities Develop media plans aligned with client goals and business objectives using strategic planning methodology Design and pressure-test audience segments, and collaborate with the Media Activation Team to monitor campaign performance Support Directors in strategic analysis and provide insights to improve future campaign performance Required Qualifications BA/BS degree with a minimum of 3-5 years of media planning experience Experience in commerce is a plus Strong understanding of audience development and channel planning Ability to build relationships with internal stakeholders and key clients Experience in utilizing research and forecasting tools for budget allocations