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Demand Generation Marketing Manager
A company is looking for a Demand Generation Marketing Manager, Education Practice. Key Responsibilities Develop and execute multichannel marketing campaigns for K-12 and Higher Education Generate qualified inbound leads and manage lead nurturing processes Collaborate with sales teams to ensure effective lead handoff and pipeline acceleration Required Qualifications Bachelor's degree in marketing, communications, or related fields 5 years of experience in demand generation or digital marketing in a B2B environment Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred) Strong understanding of key marketing metrics and KPIs Experience in marketing to Higher Education or K-12 institutions preferred
A company is looking for a Demand Generation Marketing Manager, Education Practice.
Key Responsibilities
Develop and execute multichannel marketing campaigns for K-12 and Higher Education
Generate qualified inbound leads and manage lead nurturing processes
Collaborate with sales teams to ensure effective lead handoff and pipeline acceleration
Required Qualifications
Bachelor's degree in marketing, communications, or related fields
5 years of experience in demand generation or digital marketing in a B2B environment
Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce preferred)
Strong understanding of key marketing metrics and KPIs
Experience in marketing to Higher Education or K-12 institutions preferred