Digital Experience Director

A company is looking for a Director of Digital Experience to oversee the digital patient journey and enhance patient engagement through CRM strategies. Key Responsibilities: Develop and implement a comprehensive CRM strategy using Salesforce Marketing Cloud and Salesforce CDP Optimize patient journeys through targeted marketing campaigns across multiple channels Lead and mentor a team of CRM professionals to foster a high-performance culture Required Qualifications: 10+ years of experience in Digital Marketing, CRM, or Customer Experience management, preferably in healthcare Expert-level proficiency in Salesforce Marketing Cloud and Salesforce CDP Strong data analysis skills to drive insights and optimize campaigns Bachelor's degree in Business, Marketing, Communications, Healthcare Administration, or related field; MBA preferred Proven track record of leading successful CRM initiatives that enhance patient engagement and retention

Jun 9, 2025 - 20:20

A company is looking for a Director of Digital Experience to oversee the digital patient journey and enhance patient engagement through CRM strategies. Key Responsibilities: Develop and implement a comprehensive CRM strategy using Salesforce Marketing Cloud and Salesforce CDP Optimize patient journeys through targeted marketing campaigns across multiple channels Lead and mentor a team of CRM professionals to foster a high-performance culture Required Qualifications: 10+ years of experience in Digital Marketing, CRM, or Customer Experience management, preferably in healthcare Expert-level proficiency in Salesforce Marketing Cloud and Salesforce CDP Strong data analysis skills to drive insights and optimize campaigns Bachelor's degree in Business, Marketing, Communications, Healthcare Administration, or related field; MBA preferred Proven track record of leading successful CRM initiatives that enhance patient engagement and retention