Director of Product Marketing

A company is looking for a Director of Product Marketing in the HealthTech sector. Key Responsibilities Own and execute product marketing strategy for new product launches and feature enhancements Conduct ongoing competitive and market research to identify trends and opportunities Develop and maintain buyer and user personas to understand their needs and decision-making processes Required Qualifications Bachelor's degree in Marketing, Business, Communications, or related field 7+ years of B2B product marketing experience, preferably in healthcare or health technology Demonstrated success in planning and executing product marketing strategies Experience with multichannel marketing campaigns across the marketing lifecycle Familiarity with CRM and marketing tools such as Salesforce and Google Analytics

May 19, 2025 - 07:40

A company is looking for a Director of Product Marketing in the HealthTech sector. Key Responsibilities Own and execute product marketing strategy for new product launches and feature enhancements Conduct ongoing competitive and market research to identify trends and opportunities Develop and maintain buyer and user personas to understand their needs and decision-making processes Required Qualifications Bachelor's degree in Marketing, Business, Communications, or related field 7+ years of B2B product marketing experience, preferably in healthcare or health technology Demonstrated success in planning and executing product marketing strategies Experience with multichannel marketing campaigns across the marketing lifecycle Familiarity with CRM and marketing tools such as Salesforce and Google Analytics