How Roger Penske Turned ‘No’ Into a $6-Billion ‘Yes’

Entrepreneurs have to say no to countless things in order to say yes to starting a business. But that ‘no’ doesn’t need to be forever.

May 24, 2025 - 10:20
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How Roger Penske Turned ‘No’ Into a $6-Billion ‘Yes’

Entrepreneurs have to say no to countless things in order to say yes to starting a business. But that ‘no’ doesn’t need to be forever.