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EP76 Behavioural Science and Strategy Alignment
In this episode of the Product Coalition podcast, Jay Stansell interviews Jared Peterson, a behavioral scientist and co-founder of Nuance Behavior.
In this episode of the Product Coalition podcast, Jay Stansell interviews Jared Peterson, a behavioral scientist and co-founder of Nuance Behavior. They explore the intersection of behavioral science and product strategy, discussing key concepts such as motivation, decision-making, and user engagement. Jared shares his journey into behavioral science, the importance of understanding user behavior, and the ethical considerations in applying behavioral science in product design. The conversation also delves into frameworks like the Elephant Rider Path and the significance of performance metrics in motivating users. Overall, the episode emphasizes the need for a deeper understanding of user psychology to drive effective product strategies.
Takeaways
Behavioral science helps clarify user problems.
Understanding motivation is key to behavior change.
The Elephant Rider Path framework aids in behavior change.
Big E engagement focuses on real-world behavior change.
Little E engagement is about interaction with the product.
Context is crucial in behavioral science applications.
Performance metrics can impact user motivation.
Ethics in behavioral science requires open dialogue.
Integrating behavioral science into teams enhances product design.
Success needs to feel achievable for users.
Chapters
00:00 Introduction to Behavioral Science and Product Strategy
02:18 Jared Peterson's Journey into Behavioral Science
04:07 Defining Behavioral Science
05:34 The Role of Expertise in Behavioral Science
08:13 Behavioral Science vs. UX Design
10:06 Understanding Engagement: Big E vs. Little E
12:59 The Elephant, Rider, and Path Framework
13:54 Engagement Strategies in Product Design
16:48 Habit Formation and Behavioral Change
19:41 Integrating Behavioral Science into Product Teams
20:38 Decision Science and User Engagement
23:35 Performance Metrics and User Motivation
29:44 Ethics in Behavioral Science
35:31 Implementing Behavioral Science in Organizations
