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Marketing Analytics Lead
A company is looking for a Marketing Analytics Lead to analyze marketing data and drive strategic decisions. Key Responsibilities Manage data hygiene for the marketing team to ensure accuracy and consistency across data sources Collaborate with cross-functional teams to align on data needs, forecasts, and performance metrics Own marketing analytics processes, including reporting, attribution, and pipeline analysis Required Qualifications 5+ years of experience in marketing analytics, particularly in B2B and B2B2C environments Strong proficiency in Google Analytics, Mixpanel, Looker, and Iterable Ability to translate complex data into actionable insights Experience collaborating with cross-functional teams
A company is looking for a Marketing Analytics Lead to analyze marketing data and drive strategic decisions.
Key Responsibilities
Manage data hygiene for the marketing team to ensure accuracy and consistency across data sources
Collaborate with cross-functional teams to align on data needs, forecasts, and performance metrics
Own marketing analytics processes, including reporting, attribution, and pipeline analysis
Required Qualifications
5+ years of experience in marketing analytics, particularly in B2B and B2B2C environments
Strong proficiency in Google Analytics, Mixpanel, Looker, and Iterable
Ability to translate complex data into actionable insights
Experience collaborating with cross-functional teams