B2B Marketing Lead

A company is looking for a B2B Marketing Lead who will develop and execute marketing strategies to support enterprise solutions and products. Key Responsibilities Lead the development and execution of product marketing campaigns and manage marketing timelines for successful rollouts Design targeted marketing programs and personalized campaigns for key accounts through account-based marketing (ABM) Drive demand generation programs and implement lead nurturing strategies to enhance conversion rates Required Qualifications Bachelor's degree in marketing, business, or a related field 8+ years of experience in B2B marketing, preferably in professional services, education, or technology Experience with product marketing and ABM strategies Strong knowledge of digital marketing tactics, including email, paid media, and content marketing Proven ability to manage campaign execution and collaborate with cross-functional teams

Apr 23, 2025 - 11:06

A company is looking for a B2B Marketing Lead who will develop and execute marketing strategies to support enterprise solutions and products. Key Responsibilities Lead the development and execution of product marketing campaigns and manage marketing timelines for successful rollouts Design targeted marketing programs and personalized campaigns for key accounts through account-based marketing (ABM) Drive demand generation programs and implement lead nurturing strategies to enhance conversion rates Required Qualifications Bachelor's degree in marketing, business, or a related field 8+ years of experience in B2B marketing, preferably in professional services, education, or technology Experience with product marketing and ABM strategies Strong knowledge of digital marketing tactics, including email, paid media, and content marketing Proven ability to manage campaign execution and collaborate with cross-functional teams