Data Analyst, Lifecycle Marketing

A company is looking for a Data Analyst, Lifecycle Marketing. Key Responsibilities Act as the analyst embedded on the lifecycle team to deliver insights that influence roadmap and messaging decisions Define and maintain core KPIs related to customer retention, engagement, and lifetime value Own end-to-end dashboard development to inform lifecycle campaign performance and marketing impact Required Qualifications 5-7 years of experience in data analytics, focusing on CRM, retention, or lifecycle marketing Strong SQL skills and experience with Python, Tableau, or Hex for data analysis and visualization Deep understanding of customer segmentation, funnel analysis, and LTV modeling Experience in A/B testing and translating findings into strategy Familiarity with ETL frameworks and collaboration with data engineers

Jun 12, 2025 - 15:50

A company is looking for a Data Analyst, Lifecycle Marketing. Key Responsibilities Act as the analyst embedded on the lifecycle team to deliver insights that influence roadmap and messaging decisions Define and maintain core KPIs related to customer retention, engagement, and lifetime value Own end-to-end dashboard development to inform lifecycle campaign performance and marketing impact Required Qualifications 5-7 years of experience in data analytics, focusing on CRM, retention, or lifecycle marketing Strong SQL skills and experience with Python, Tableau, or Hex for data analysis and visualization Deep understanding of customer segmentation, funnel analysis, and LTV modeling Experience in A/B testing and translating findings into strategy Familiarity with ETL frameworks and collaboration with data engineers