Email Marketing Market Outlook: Size, Share, and Competitive Trends 2030

Overview of the Global Email Marketing Market:

Gain data-driven insights into the Global Email Marketing Market Size, trends, and forecasts. This in-depth report delivers expert analysis of market drivers, segmentation, and emerging opportunities. It highlights key metrics and actionable findings in a professional, easy-to-scan format. Key statistics (market size, growth rates, share by segment) are presented up-front in bullet form for immediate impact.

Executive Summary

The Global Email Marketing Market size is valued at around USD 6.5 billion in 2023 and is estimated to grow at a CAGR of about 15.5% during the forecast period, i.e., 2024-30.

Global Email Marketing Market Driver:

Expanding Internet Penetration & Mobile Optimization – The Email Marketing Market is being driven by increased internet penetration. As more people obtain an internet connection, they become potential recipients of email marketing. This is especially true in developing nations, where internet penetration remains low. Moreover, the growing use of mobile devices is propelling the email marketing market forward. Because mobile devices now account for more than half of all email opens, it is critical for organizations to build mobile-friendly email campaigns.

Businesses are increasingly turning to email marketing to reach their target consumers as internet usage rises. Email is a very effective approach to contact a huge number of people at a minimal cost. It is also a versatile tool that can be utilized to achieve a range of marketing objectives, such as lead generation, product and service promotion, and client relationship building. Therefore, increasing internet penetration and mobile optimization are anticipated to drive the growth of the Email Marketing Market during the forecast period.

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Email Marketing Market Segmentation

Break down the market by key categories and geography. We outline major segments and provide size/share estimates for each.

-By Deployment

• On-Cloud
• On-Premise

The on-cloud segment has established itself as a market leader in the Email Marketing Market, indicating a fundamental shift in the deployment environment.

-By End User

• Retail/E-Commerce
• IT & Telecom
• Travel & Leisure
• Print/Publishing
• BFSI
• Others

Because the IT & Telecom industry is at the forefront of digitalization, and email marketing is a vital component of their digital marketing strategies, the IT & Telecom segment is predicted to hold the biggest market share during the forecast period.

-By Type

• Inbound Email Marketing - Market Size & Forecast 2019-2030F, USD Million
• Outbound Email Marketing - Market Size & Forecast 2019-2030F, USD Million

-By Component

• Software- Market Size & Forecast 2019-2030F, USD Million
• Services- Market Size & Forecast 2019-2030F, USD Million

-By Enterprise Size

• SMEs- Market Size & Forecast 2019-2030F, USD Million
• Large Enterprise- Market Size & Forecast 2019-2030F, USD Million

Geographical Analysis

-By Region

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

North America is projected to lead the Email Marketing Market during the forecast period because North America has one of the world's highest rates of internet and smartphone usage, making it an ideal market for email marketing.

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Competitive Market Strategies: List of Largest Email Marketing Companies

Analysis of the competitive landscape and company strategies. We profile leading players Business Description, Product Portfolio, Recent Developments, and list key Strategic Alliances or Partnerships approaches.

• Mail Chimp
• Aweber Communications
• Upland Software, Inc.
• Get Response
• Vertical Response, Inc.
• Dot Digital Group Plc
• Constant Contact, Inc.
• Blue Tie
• Drip Inc.
• iContact Corporation
• Campaign Monitor
• Salesforce, Inc.
• Benchmark Email
• Mailer Lite
• Zoho Corporation Pvt. Ltd.
• Others (Moosend, Pinpointe On Demand Inc., etc.)

Future Market Analytics Focus Points

Look ahead to the analytics and trends shaping the industry’s future. This section suggests areas of emphasis for market analysis, such as:

1. Identify Emerging Market Trends: Recognize new trends shaping industries.
2. Leverage Big Data Analytics: Use data for informed decision-making strategies.
3. Explore Geographic Expansion: Target growth opportunities in new areas.
4. Analyze Consumer Behavior: Adapt to shifting preferences and habits.
5. Emphasize Sustainability: Align strategies with ethical and sustainable practices.

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Objectives of the Study

Clearly state what the report aims to achieve. For example:

• Provide a comprehensive market overview with quantitative forecasts.
• Identify key market segments and competitive dynamics.
• Analyze trends and drivers influencing growth.
• Highlight challenges and risks, plus mitigation strategies.
• Offer actionable insights and recommendations for decision-makers.

Report Delivery Model

 “Our market research report is available in multiple formats for convenience:

• Interactive PDF with rich charts and data tables.
• PowerPoint summary deck for easy presentation and sharing.
• Excel containing all research figure.

About Us –

MarkNtel Advisors is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. We being a qualitative & quantitative research company, strive to deliver data to a substantial & varied client base, including multinational corporations, financial institutions, governments, and individuals, among others.

We have our existence across the market for many years and have conducted multi-industry research across 80+ countries, spreading our reach across numerous regions like America, Asia-Pacific, Europe, the Middle East & Africa, etc., and many countries across the regional scale, namely, the US, India, the Netherlands, Saudi Arabia, the UAE, Brazil, and several others.

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