India Sports Drinks Market Player Analysis and Growth Opportunities - 2030

Jun 6, 2025 - 10:24

India Sports Drinks Market Projected to Expand at 10.13% CAGR Through 2030

The Indian Sports Drinks Market size was valued at around USD 73.56 million in 2024 and is projected to reach USD 131.29 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 10.13% during the forecast period, i.e., 2025-30. The market for sports drinks has gained a steady growth rate due to several factors such as; an enhanced awareness of health & fitness and the enhancement of healthy living. Increased fitness concerns, engagement in sports activities, and additional programs like Khelo India have been the notable reasons behind this growth. The Union Budget of India in 2024 proposed for investment of approximately USD108 million in Khelo India which is around USD2.4 million more than in the previous year. This program on the other seeks to develop young talents in sports, map out improvement in the infrastructure of grassroots sports, and equally provide an increase in the district and national games all over the country, and in the rural and urban places. This is because as more people engage in sporting activities the sports beverage market especially the sports drinks will experience high demand.

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Strategic Takeaways from the Report:

Market Sizing and Forecasting
Regulatory and Policy Influence
Competitive Trends and M&A Activity
Innovation Drivers and Disruptive Technologies
Investment Hotspots and Emerging Niches
Geographical Dynamics and Trade Flows

India Sports Drinks Market Segment Overview & Classification

This market is categorized to offer targeted insights across various operational and consumer-related verticals.

Segment List:

By Product

Hypotonic - Market Size & Forecast 2020-2030, USD Million & Million Liters
Isotonic - Market Size & Forecast 2020-2030, USD Million & Million Liters
Hypertonic- Market Size & Forecast 2020-2030, USD Million & Million Liters

The hypertonic segment holds a higher share of around 40% in the Indian Sports Drinks Market by product type. Hypertonic drinks, characterized by a higher concentration of sugars and electrolytes than body fluids, are increasingly popular due to their ability to quickly replenish energy for individuals. In 2023, around 5 million people in India regularly visit gyms, indicating a significant fitness-conscious population within the country. For these individuals, hypertonic sports drinks are a popular choice because they contain quick energy sources and replace used-up electrolytes. The continued expansion in the consumption of these beverages is complemented by firms launching diverse flavors and innovative packaging, and making the drinks attractive and portable for a more extensive target market.

Hence, these fitness trends, coupled with government initiatives and increased consumer awareness, are driving the hypertonic segment dominance in the India Sports Drinks Market, projecting significant growth opportunities for the industry in the coming years.

By Form

Liquid - Market Size & Forecast 2020-2030, USD Million & Million Liters
Powder - Market Size & Forecast 2020-2030, USD Million & Million Liters

By Distribution Channel

Offline - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Hypermarkets/Supermarkets - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Specialty Stores - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Convenience Stores - Market Size & Forecast 2020-2030, USD Million & Million Liters
- Others - Market Size & Forecast 2020-2030, USD Million & Million Liters
Online - Market Size & Forecast 2020-2030, USD Million & Million Liters

By Packaging

Bottle -Market Size & Forecast 2020-2030, USD Million & Million Liters
Can- Market Size & Forecast 2020-2030, USD Million & Million Liters

The bottle segment holds a higher share around 60% in the India Sports Drinks Market due to their convenience and ease of use. This is because bottles are moveable, easily handled, and can be consumed on the go, especially during sporting activities and other workouts. The bottles are spill proof and therefore, the bottles are ideal for use by people who lead an active lifestyle.

On the same note, bottled drinks are easier to store and accommodate with busy, flexing lifestyles of consumers. They also offer the best chance for brands to incorporate high-quality designs and labels as magnets to customers. That is why the segment that concerns bottled drinks had the highest market share in the India Sports and Energy Drink Industry, due to consumers’ high appreciation of such packaging.

By Region

North
South
East
West.

The North India region is expected to hold a significant share of the India Sports Drinks Market during 2025-2030. In North India, demand for sports drinks is growing among young consumers and athletes who seek hydration and energy during workouts and sports activities. The region also benefits from a higher concentration of gyms, fitness centers, and sports academies, which play a crucial role in driving the market growth & expansion. Additionally, the popularity of adventure sports boosts demand for energy drinks and related products in the Indian Sports Drinks Market.

These divisions help clarify demand patterns and expected shifts.

Market Opportunities

Product Differentiation & Innovation – The Indian sports drinks industry is expanding rapidly, due to the rising health awareness wave and the growing fitness craze, especially among the youth. With over 327 million millennials and 378 million Gen Z consumers, demand for fitness-related products such as sports drinks is increasing. Big companies like; PepsiCo and Coca-Cola are launching different variants like; nimbu-paani and aam panna in pursuit of urban and rural consumers alike. Indian brands like Amul are also joining the trend with milk-based sports drinks, catering to the need for healthier drink options.

Additionally, the Indian government is supporting this growth. As per the Food Safety and Standards Authority of India (FSSAI), caffeine levels have to be regulated, and thus this authority is preparing a rules book to limit caffeine levels in energy and sports drinks to ensure safety. This is expected to help increase consumer confidence and push companies to create healthier products. The Government's National Health Policy emphasizes the importance of promoting health and fitness, thus, demand for wellness-focused product categories, such as sports drinks, is likely to boost. This trend is set to continue to create great opportunities for brands that offer transparent ingredients, functional benefits, and products suited to regional tastes.

India Sports Drinks Market Competitive Snapshot from 2025-2030

The report highlights established and emerging players in the global India Sports Drinks Market, evaluating their strengths, challenges, and potential for innovation.

Key Competitors Include:

PepsiCo India Holdings Pvt. Ltd.
Coca-Cola India Private Limited
Monster Energy
Essence nutrition
FDC Limited sports drink
Cipla
Red bull
Tata Gluco
Ocean beverages
Zydus Wellness
Fast&Up Reload
Others.

Their activities include partnerships, product launches, and geographic expansions.

India Sports Drinks Industry Prime Challenge

High Cost & Lack of Awareness of Sugar-Free Products – The Indian Sports Drinks industry has several issues related to the high costs of manufacturing sugar-free products or limited or no demand for low-sugar drinks. Most people, especially those in rural areas, take sweet products and the concept of taking sugar-free products is still uncommon. Although Lifestyle diseases are becoming increasingly popular in India with more than 77 million people suffering from diabetes or obesity and heart disease, the awareness of its benefits is still little over low sugar products. Manufacturing sugar-free drinks is also expensive since they use artificial sweeteners or natural alternatives such as stevia, which makes the drinks costly and unaffordable to many consumers. These challenges coupled with low awareness levels pose a major problem for the sports drinks industry in India to develop.

Frequently Asked Questions (FAQs):

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