Senior Director of Demand Generation

A company is looking for a Senior Director of Demand Generation to lead and scale marketing programs targeting K-12 school district decision-makers. Key Responsibilities Develop and own the comprehensive demand generation strategy to convert leads into school district opportunities Plan and execute targeted, omni-channel, account-based marketing campaigns Lead top-of-funnel recruiting campaigns to attract licensed therapy providers Required Qualifications Bachelor's degree or equivalent experience in Marketing preferred 10+ years of B2B demand generation experience 3+ years of experience in public sector, education, or healthcare verticals preferred Experience with marketing and CRM platforms such as HubSpot and Salesforce Deep understanding of K-12 education sales cycles

Jun 6, 2025 - 18:10

A company is looking for a Senior Director of Demand Generation to lead and scale marketing programs targeting K-12 school district decision-makers. Key Responsibilities Develop and own the comprehensive demand generation strategy to convert leads into school district opportunities Plan and execute targeted, omni-channel, account-based marketing campaigns Lead top-of-funnel recruiting campaigns to attract licensed therapy providers Required Qualifications Bachelor's degree or equivalent experience in Marketing preferred 10+ years of B2B demand generation experience 3+ years of experience in public sector, education, or healthcare verticals preferred Experience with marketing and CRM platforms such as HubSpot and Salesforce Deep understanding of K-12 education sales cycles