Senior Manager, Media Activation
A company is looking for a Senior Manager, Media Activation (Paid Social/Publisher Direct Buying). Key Responsibilities Lead paid social and publisher direct buying across multiple healthcare accounts Execute campaign planning, setup, optimization, and management Provide proactive recommendations on campaign results and industry trends Required Qualifications 3-5+ years of experience in managing paid social campaigns or publisher direct buys Strong knowledge of media platforms and data for campaign performance measurement Proficiency with social media buying platforms like Meta Business Manager and LinkedIn Ads Experience with cross-channel media planning and optimization strategies Prior healthcare or pharmaceutical client experience preferred
A company is looking for a Senior Manager, Media Activation (Paid Social/Publisher Direct Buying).
Key Responsibilities
Lead paid social and publisher direct buying across multiple healthcare accounts
Execute campaign planning, setup, optimization, and management
Provide proactive recommendations on campaign results and industry trends
Required Qualifications
3-5+ years of experience in managing paid social campaigns or publisher direct buys
Strong knowledge of media platforms and data for campaign performance measurement
Proficiency with social media buying platforms like Meta Business Manager and LinkedIn Ads
Experience with cross-channel media planning and optimization strategies
Prior healthcare or pharmaceutical client experience preferred
