Stop Comparing Apples to Oranges: The Hidden Pitfalls in Business Metrics

After years in data science and product analytics, I’ve seen a common and costly mistake: comparing two fundamentally different groups as…Continue reading on Medium »

May 21, 2025 - 21:00
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Stop Comparing Apples to Oranges: The Hidden Pitfalls in Business Metrics

After years in data science and product analytics, I’ve seen a common and costly mistake: comparing two fundamentally different groups as…