Vice President of Performance Marketing
A company is looking for a Vice President of Performance Marketing to lead and scale global growth initiatives. Key Responsibilities Develop and execute a global performance marketing strategy for customer acquisition and activation Oversee paid media efforts across various channels and optimize customer acquisition costs and return on ad spend Build and manage a diverse team of growth marketers and collaborate cross-functionally to enhance customer journeys Required Qualifications Bachelor's or Master's degree in Marketing, Business, or a related field 12+ years of experience in performance or growth marketing, preferably in DTC or digital health Proven success in scaling marketing programs internationally with a focus on ROI Strong analytical mindset and experience managing large marketing budgets Knowledge of mental health or healthcare industries is a plus
A company is looking for a Vice President of Performance Marketing to lead and scale global growth initiatives.
Key Responsibilities
Develop and execute a global performance marketing strategy for customer acquisition and activation
Oversee paid media efforts across various channels and optimize customer acquisition costs and return on ad spend
Build and manage a diverse team of growth marketers and collaborate cross-functionally to enhance customer journeys
Required Qualifications
Bachelor's or Master's degree in Marketing, Business, or a related field
12+ years of experience in performance or growth marketing, preferably in DTC or digital health
Proven success in scaling marketing programs internationally with a focus on ROI
Strong analytical mindset and experience managing large marketing budgets
Knowledge of mental health or healthcare industries is a plus
