Consumer Analytics Director

A company is looking for a Director of Consumer Analytics & Insights. Key Responsibilities Oversee qualitative and quantitative consumer research methodologies and A/B testing to enhance market understanding Synthesize multiple data sources to generate actionable consumer insights that influence marketing and product innovation Develop and implement audience segmentation and predictive analytics strategies to optimize customer acquisition and engagement Required Qualifications 10+ years of experience in consumer analytics or data strategy Proven experience leading analytics teams and collaborating across disciplines Expertise in SQL or similar languages for data analysis and predictive modeling Knowledge of advanced statistical techniques and machine learning methods Bachelor's degree in Data Science, Statistics, or a related field; advanced degrees are a plus

Mar 19, 2025 - 16:19

A company is looking for a Director of Consumer Analytics & Insights. Key Responsibilities Oversee qualitative and quantitative consumer research methodologies and A/B testing to enhance market understanding Synthesize multiple data sources to generate actionable consumer insights that influence marketing and product innovation Develop and implement audience segmentation and predictive analytics strategies to optimize customer acquisition and engagement Required Qualifications 10+ years of experience in consumer analytics or data strategy Proven experience leading analytics teams and collaborating across disciplines Expertise in SQL or similar languages for data analysis and predictive modeling Knowledge of advanced statistical techniques and machine learning methods Bachelor's degree in Data Science, Statistics, or a related field; advanced degrees are a plus