Outcomes Are Hard
By Marty Cagan and Felipe Castro Marty’s Note: My co-author for this article is the product coach Felipe Castro. I have known Felipe for many years, and he has collaborated with me on the outcome and OKR-related content in each of my books. Felipe specializes in helping companies move from output to outcomes. At the... The post Outcomes Are Hard appeared first on Silicon Valley Product Group.

By Marty Cagan and Felipe Castro Marty’s Note: My co-author for this article is the product coach Felipe Castro. I have known Felipe for many years, and he has collaborated with me on the outcome and OKR-related content in each of my books. Felipe specializes in helping companies move from output to outcomes. At the...
The post Outcomes Are Hard appeared first on Silicon Valley Product Group.