![How to Use GA4 to Track Social Media Traffic: 6 Questions, Answers and Insights [VIDEO]](https://www.orbitmedia.com/wp-content/uploads/2023/06/ab-testing.png)
![Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]](https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg)
![How Human Behavior Impacts Your Marketing Strategy [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/03/human-behavior-impacts-marketing-strategy-cover-600x330.png?#)
![How to Make a Content Calendar You’ll Actually Use [Templates Included]](https://marketinginsidergroup.com/wp-content/uploads/2022/06/content-calendar-templates-2025-300x169.jpg?#)
Outcomes Are Hard
By Marty Cagan and Felipe Castro Marty’s Note: My co-author for this article is the product coach Felipe Castro. I have known Felipe for many years, and he has collaborated with me on the outcome and OKR-related content in each of my books. Felipe specializes in helping companies move from output to outcomes. At the... The post Outcomes Are Hard appeared first on Silicon Valley Product Group.
By Marty Cagan and Felipe Castro Marty’s Note: My co-author for this article is the product coach Felipe Castro. I have known Felipe for many years, and he has collaborated with me on the outcome and OKR-related content in each of my books. Felipe specializes in helping companies move from output to outcomes. At the...
The post Outcomes Are Hard appeared first on Silicon Valley Product Group.