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Consumer Insights Measurement Lead
A company is looking for a Consumer Insights Lead, Media Measurements. Key Responsibilities Lead the design and management of media measurement strategies to enhance understanding of media effectiveness Oversee the development of interactive dashboards for global brand tracker data to provide insights for stakeholders Collaborate with cross-functional teams to define success metrics and establish reporting frameworks for media engagement Required Qualifications 10+ years of experience in media measurement, analytics, or consumer insights A degree in research, marketing, data analytics, or a related field; an MBA is a plus Proven experience in both client and vendor sides of media research Expertise in quantitative and qualitative research methodologies related to media perceptual analysis Familiarity with advanced analytics tools and media measurement technologies
A company is looking for a Consumer Insights Lead, Media Measurements.
Key Responsibilities
Lead the design and management of media measurement strategies to enhance understanding of media effectiveness
Oversee the development of interactive dashboards for global brand tracker data to provide insights for stakeholders
Collaborate with cross-functional teams to define success metrics and establish reporting frameworks for media engagement
Required Qualifications
10+ years of experience in media measurement, analytics, or consumer insights
A degree in research, marketing, data analytics, or a related field; an MBA is a plus
Proven experience in both client and vendor sides of media research
Expertise in quantitative and qualitative research methodologies related to media perceptual analysis
Familiarity with advanced analytics tools and media measurement technologies