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Customer Marketing Campaign Manager
A company is looking for a Customer Marketing Campaign Manager to lead and execute strategic marketing initiatives focused on driving growth through cross-sell and upsell opportunities. Key Responsibilities Develop and execute integrated customer marketing campaigns to drive revenue growth through cross-sell and upsell opportunities Utilize marketing automation platforms to build, execute, and optimize campaigns across various channels Monitor and analyze campaign performance metrics, providing regular reporting and insights for continuous improvement Required Qualifications Bachelor's degree in Marketing, Communications, Business, or related field 5+ years of experience in B2B marketing, focusing on customer marketing and campaign management Proficiency in marketing automation platforms, particularly Pardot Experience with account-based marketing (ABM) strategies and tactics Proven experience in planning and executing webinars and virtual events using platforms like ON24
A company is looking for a Customer Marketing Campaign Manager to lead and execute strategic marketing initiatives focused on driving growth through cross-sell and upsell opportunities.
Key Responsibilities
Develop and execute integrated customer marketing campaigns to drive revenue growth through cross-sell and upsell opportunities
Utilize marketing automation platforms to build, execute, and optimize campaigns across various channels
Monitor and analyze campaign performance metrics, providing regular reporting and insights for continuous improvement
Required Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field
5+ years of experience in B2B marketing, focusing on customer marketing and campaign management
Proficiency in marketing automation platforms, particularly Pardot
Experience with account-based marketing (ABM) strategies and tactics
Proven experience in planning and executing webinars and virtual events using platforms like ON24