Director of Lifecycle Marketing
A company is looking for a Director of Lifecycle Marketing to lead customer journey initiatives and drive conversion and retention strategies. Key Responsibilities Develop and lead the end-to-end customer lifecycle strategy across onboarding, adoption, retention, renewal, and upsell Design and execute multi-channel lifecycle campaigns focused on relevance, automation, and behavioral triggers Lead initiatives to improve new customer activation and reduce early churn through effective onboarding journeys Required Qualifications 8-10+ years of experience in lifecycle, CRM, or retention marketing, preferably in a high-growth SaaS environment Deep expertise in building automated lifecycle programs using tools like Iterable, HubSpot, or Braze Proven track record in improving activation, retention, and LTV through strategic segmentation and campaign optimization Experience with product-led growth strategies and in-app engagement tactics Leadership experience building and managing lifecycle marketing teams
A company is looking for a Director of Lifecycle Marketing to lead customer journey initiatives and drive conversion and retention strategies.
Key Responsibilities
Develop and lead the end-to-end customer lifecycle strategy across onboarding, adoption, retention, renewal, and upsell
Design and execute multi-channel lifecycle campaigns focused on relevance, automation, and behavioral triggers
Lead initiatives to improve new customer activation and reduce early churn through effective onboarding journeys
Required Qualifications
8-10+ years of experience in lifecycle, CRM, or retention marketing, preferably in a high-growth SaaS environment
Deep expertise in building automated lifecycle programs using tools like Iterable, HubSpot, or Braze
Proven track record in improving activation, retention, and LTV through strategic segmentation and campaign optimization
Experience with product-led growth strategies and in-app engagement tactics
Leadership experience building and managing lifecycle marketing teams
