Director of Search Marketing

A company is looking for a SEM Director to lead paid search efforts and drive strategy in the home services and lead generation sectors. Key Responsibilities Own and evolve the SEM strategy across platforms, testing and scaling new channels Oversee the full campaign lifecycle, including keyword strategy, copywriting, A/B testing, and performance optimization Act as a client-facing expert, presenting results and managing expectations while mentoring a team of SEM specialists Qualifications Bachelor's degree in Marketing, Business, or related field; Master's preferred 10+ years of paid search experience, including 3+ years in a leadership role Proven track record of managing large-scale lead generation campaigns with measurable ROI Advanced proficiency with Google Ads, Microsoft Ads, GA4, and bid management tools Strong analytical skills and experience with performance reporting

Jun 16, 2025 - 19:00

A company is looking for a SEM Director to lead paid search efforts and drive strategy in the home services and lead generation sectors. Key Responsibilities Own and evolve the SEM strategy across platforms, testing and scaling new channels Oversee the full campaign lifecycle, including keyword strategy, copywriting, A/B testing, and performance optimization Act as a client-facing expert, presenting results and managing expectations while mentoring a team of SEM specialists Qualifications Bachelor's degree in Marketing, Business, or related field; Master's preferred 10+ years of paid search experience, including 3+ years in a leadership role Proven track record of managing large-scale lead generation campaigns with measurable ROI Advanced proficiency with Google Ads, Microsoft Ads, GA4, and bid management tools Strong analytical skills and experience with performance reporting