Search Marketing Director

A company is looking for a SEM Director to lead paid search efforts and drive performance in the home services and lead generation sectors. Key Responsibilities Own and evolve the SEM strategy across various platforms, testing and scaling new channels Oversee the full campaign lifecycle, including keyword strategy, copywriting, and performance optimization Act as a client-facing expert, managing expectations and building long-term trust Required Qualifications Bachelor's degree in Marketing, Business, or related field (Master's preferred) 10+ years of paid search experience with at least 6 years in a leadership role Demonstrated success managing multi-channel, high-budget SEM campaigns Deep experience with Google Ads, Microsoft Ads, GA4, and associated tech stacks Strong analytical skills and comfort with performance reporting

Jun 16, 2025 - 19:00

A company is looking for a SEM Director to lead paid search efforts and drive performance in the home services and lead generation sectors. Key Responsibilities Own and evolve the SEM strategy across various platforms, testing and scaling new channels Oversee the full campaign lifecycle, including keyword strategy, copywriting, and performance optimization Act as a client-facing expert, managing expectations and building long-term trust Required Qualifications Bachelor's degree in Marketing, Business, or related field (Master's preferred) 10+ years of paid search experience with at least 6 years in a leadership role Demonstrated success managing multi-channel, high-budget SEM campaigns Deep experience with Google Ads, Microsoft Ads, GA4, and associated tech stacks Strong analytical skills and comfort with performance reporting