EP82 Delight: Building products people love, not just use

In this episode of the Product Coalition podcast, Jay Stansell interviews Nesrine Changuel, a product expert with a PhD in streaming media algorithms.

Apr 18, 2025 - 15:52

EP82 Delight: Building products people love, not just use

In this episode of the Product Coalition podcast, Jay Stansell interviews Nesrine Changuel, a product expert with a PhD in streaming media algorithms. They discuss the importance of building products that not only serve functional needs but also create emotional connections with users. Nisreen shares insights from her experience at major companies like Google and Spotify, emphasizing the role of emotional connection in user loyalty and product differentiation. She introduces her Delight Framework, which helps product teams integrate emotional motivators into their designs. The conversation also explores real-world examples of emotional delight in both B2C and B2B products, the challenges of creating a culture of delight within organizations, and the misconceptions surrounding product delight. Nisreen is also in the process of writing a book on this topic, aiming to provide actionable insights for product managers.

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Takeaways

Emotional connection is crucial for product success.
Products should address both functional and emotional motivators.
User loyalty is significantly enhanced by emotional connections.
The Delight Framework helps integrate emotional design into products.
Accidental moments of delight can create strong user bonds.
Inclusiveness is essential in emotional product design.
B2B products can also benefit from emotional connections.
Real-world examples show the impact of emotional design.
Creating a culture of delight requires intentionality.
The upcoming book aims to provide actionable insights for product managers.

Chapters

00:00 Introduction to Product Delight
03:40 The Importance of Emotional Connection
06:37 Defining Emotional Connection in Products
09:05 Emotional Connection and User Loyalty
11:04 The Delight Framework Explained
14:30 Accidental Moments of Delight
18:04 Emotional Connection in B2B Products
20:37 Real-World Examples of Delight
23:53 Building a Culture of Emotional Delight
27:01 Common Misconceptions in Product Delight
32:49 The Book Writing Journey
35:40 Impact of the Upcoming Book