![How to Use GA4 to Track Social Media Traffic: 6 Questions, Answers and Insights [VIDEO]](https://www.orbitmedia.com/wp-content/uploads/2023/06/ab-testing.png)
![How Human Behavior Impacts Your Marketing Strategy [Video]](https://contentmarketinginstitute.com/wp-content/uploads/2025/03/human-behavior-impacts-marketing-strategy-cover-600x330.png?#)
![How to Make a Content Calendar You’ll Actually Use [Templates Included]](https://marketinginsidergroup.com/wp-content/uploads/2022/06/content-calendar-templates-2025-300x169.jpg?#)
![Building A Digital PR Strategy: 10 Essential Steps for Beginners [With Examples]](https://buzzsumo.com/wp-content/uploads/2023/09/Building-A-Digital-PR-Strategy-10-Essential-Steps-for-Beginners-With-Examples-bblog-masthead.jpg)
Go-To-Market Strategy Lead
A company is looking for a Go-To-Marketing Strategy Lead who can architect and drive comprehensive go-to-market strategies for high-growth B2B companies. Key Responsibilities Design and execute comprehensive GTM strategies, from market analysis to implementation roadmaps Develop and refine ICP definitions, buyer personas, and customer journey maps Lead strategic planning sessions with clients to establish goals, KPIs, and success metrics Required Qualifications 7+ years experience in B2B marketing strategy, preferably in SaaS or technology Strong understanding of B2B sales processes and revenue operations Experience developing and implementing GTM strategies for high-growth companies Proven ability to translate complex market dynamics into clear strategic recommendations Data-driven approach to strategy development and measurement
A company is looking for a Go-To-Marketing Strategy Lead who can architect and drive comprehensive go-to-market strategies for high-growth B2B companies.
Key Responsibilities
Design and execute comprehensive GTM strategies, from market analysis to implementation roadmaps
Develop and refine ICP definitions, buyer personas, and customer journey maps
Lead strategic planning sessions with clients to establish goals, KPIs, and success metrics
Required Qualifications
7+ years experience in B2B marketing strategy, preferably in SaaS or technology
Strong understanding of B2B sales processes and revenue operations
Experience developing and implementing GTM strategies for high-growth companies
Proven ability to translate complex market dynamics into clear strategic recommendations
Data-driven approach to strategy development and measurement