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Group Manager, Lifecycle Marketing
A company is looking for a Group Manager, Lifecycle Marketing Technology. Key Responsibilities Lead and mentor a team focused on developing performance notifications through the marketing technology stack Utilize customer data to create actionable segments and profiles for targeted email and SMS communications Collaborate with various stakeholders to build and align on a martech roadmap for lifecycle marketing objectives Required Qualifications Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus Minimum of 7 years of marketing experience, with at least 3 years in lifecycle marketing Experience leading and managing a team of marketing professionals Proficiency in marketing automation platforms and analytics tools Strong project management skills with the ability to handle multiple campaigns simultaneously
A company is looking for a Group Manager, Lifecycle Marketing Technology.
Key Responsibilities
Lead and mentor a team focused on developing performance notifications through the marketing technology stack
Utilize customer data to create actionable segments and profiles for targeted email and SMS communications
Collaborate with various stakeholders to build and align on a martech roadmap for lifecycle marketing objectives
Required Qualifications
Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus
Minimum of 7 years of marketing experience, with at least 3 years in lifecycle marketing
Experience leading and managing a team of marketing professionals
Proficiency in marketing automation platforms and analytics tools
Strong project management skills with the ability to handle multiple campaigns simultaneously