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Head of Strategy and Insights
A company is looking for a Head of Strategy, Media Planning & Insights. Key Responsibilities Lead the development and execution of integrated media planning strategies across digital and TV channels Leverage demographic and behavioral data to generate actionable insights and enhance audience understanding Collaborate with internal teams and serve as a client-facing leader to present insights and strategies Required Qualifications Minimum 5 years of experience in media planning and insights, with a focus on digital and traditional TV Proven expertise in developing integrated media strategies and working with major consumer datasets Strong analytical skills with proficiency in data analysis and media planning tools Experience in RFP management and platform yield analysis Proven ability to lead cross-functional teams and build long-term client relationships
A company is looking for a Head of Strategy, Media Planning & Insights.
Key Responsibilities
Lead the development and execution of integrated media planning strategies across digital and TV channels
Leverage demographic and behavioral data to generate actionable insights and enhance audience understanding
Collaborate with internal teams and serve as a client-facing leader to present insights and strategies
Required Qualifications
Minimum 5 years of experience in media planning and insights, with a focus on digital and traditional TV
Proven expertise in developing integrated media strategies and working with major consumer datasets
Strong analytical skills with proficiency in data analysis and media planning tools
Experience in RFP management and platform yield analysis
Proven ability to lead cross-functional teams and build long-term client relationships