Can You Make Marketing Emails With Lightspeed For Best Results?

Efficient marketing emails form the base for business promotional communications, especially if the goal is to turn products into active sales. We know that emails have a tendency to have immediate response rates, and if done right, it can jump from a mere 8% to 30%. But, to build an email workflow that converts that quickly, is a tough nut to crack.

This is where you should try to make marketing emails with Lightspeed, a software that revolves around giving leading business operation solutions and management. Email marketing with Lightspeed will offer you email marketing benefits that fit right with your overall outreach plan.

 In this marketing blog piece, we will talk about Lightspeed, its email marketing solutions that help businesses hike up their conversion rates. 

What Are Lightspeed's Key Marketing Campaign Features?

Lightspeed, as a commerce management platform, is a cloud-based software that integrates POS, E-Commerce management, and digital marketing into one single platform. It is great for industries that need a single management channel that deals with business management without too many layers of complication. The features include:

• Email Marketing: Lightspeed, as the blog suggests, features efficient email marketing solutions, starting from email format to bulk email workflows. You have every feature to turn your email recipients into paying customers.  

•  Built-In Point-Of-Sale Hardware: Lightspeed's POS hardware offers an inbuilt system for every check-in hardware feature that you need for making instant sales. Seamless payment systems,  e-cart availability, discount offer tools, etc., are all part of Lightspeed POS to give you an instant solution for customer purchases. 

• Inventory Management: Lightspeed lets you manage your inventory in real time, giving you efficiency in restocking. You can track your inventory life, manage its availability, and stock up if products run out. 

• Omni-Channel Retailing Service: With Lightspeed retail, you have inventory management, sales management, and data category, all in one place. Hence, you can better customer experience by providing instant service through synchronised commerce management tools.

• In-Depth Analytics & Performance Tracking: Lightspeed integration lets you track your campaign performance by reporting performance derivatives such as engagement rates, CTRs, conversions, etc. You can analyze your KPIs and make needed changes in your strategy. 

View Also: Tempporary Email Checker

What Are The Email Marketing Solutions Offered by Lightspeed Commerce?

Email marketing is easy with Lightspeed since it provides the best email solutions for retailers. The solutions offered are convincing for customer retention, customer loyalty, and sales growth. The following are the email marketing solutions provided:

• Automated Email Experience: Lightspeed can draft automated emails for various website triggers such as sign-ups, abandoned cart, browsing, etc. It will draft and send welcome emails, abandoned cart emails, or reminder emails on your behalf. 

• Marketing Automation: The software offers marketing automation, automating bulk email workflows to maximize your outreach output. Purchase recommendations, reminders, offers, etc., can all be sent out to email recipients automatically, saving manual effort. 

• Customer Segmentation & Personalization: You can now segment your email recipient database at Lightspeed Commerce and categorize them under various demographic pointers. This can further help you change email format and send personalized messages on the basis of the customer category and their interests. 

• Customer Loyalty Program: Lightspeed loyalty programs seamlessly blend with email marketing to support customer retention. Such a feature lets you provide discounts, rewards, and much more to retained customers and improve customer relationships.  

• Deliverability & Time Slots: With Lightspeed email marketing, you can ensure outreach with active deliverable email accounts.  It sends out emails when your audience is most likely to read them or see them, improving customer engagement by leveraging efficient time slots for email send-outs.

Are Marketing Emails With Lightspeed Retail Cost-Effective?

To analyze the cost-effective aspect, we need to analyze the price and plans offered by Lightspeed. With the Retail version, the plans vary from prices and features. Here is the breakdown of each:

1.  BASIC Plan For Daily Business Needs

Pricing: $USD 89 per month with an additional price for the transaction processor.

Features: Basic eCommerce, Inventory Management, Lightspeed POS, Onboarding & Professional Services Options, 24/7 chat support, etc. 

Suitable For: Day-to-day business solutions, especially for small businesses and independent entrepreneurs. 

2. CORE Plan For Scaling Needs

Pricing: $USD 149 per month with an additional price for the transaction processor.

Features: Basic eCommerce, Inventory Management, Lightspeed POS, Onboarding & Professional Services Options, 24/7 chat support, In-Store and online loyalty programs, business management integrations, mobile scanning app, etc.

Suitable For: Long-term scaling needs and sales amplifying for business growth.

3. PLUS Plan For Advanced Business Solutions

Pricing: $USD 289 per month with an additional price for the transaction processor.

Features: Basic eCommerce, Inventory Management, Lightspeed POS, Onboarding & Professional Services Options, 24/7 chat & phone support, In-Store and online loyalty programs, Business management integrations, Mobile scanning app, Insights, Workflows, API access, Customer User Roles, etc.

Suitable for: Established businesses looking for an advanced business and marketing solution to promote scaling. 

From the following plans, we do come across the fact that each plan with Lightspeed wouldn't exactly be pocket-friendly. There are platforms like Shopify POS, Toast, Clearent, etc, that have similar features for a lesser price. However, that doesn't necessarily mean that Lightspeed isn't effective; it just has a downside for being expensive. 

Another terrible downside is the lack of a free plan with LightSpeed. There is no work without payment. So, one can never really have a trial-and-error with the software. All in all, cost-cutting isn't really an option with Lightspeed Retail. 

Check ALso: Emailnphonelist

So, Is Succesful Email Marketing Possible With Lightspeed?

Lightspeed eCommerce stands tall with its top-notch email marketing features that would give any business a run for its money. Literally, even because the plans can be pricey and intimidating. However, does that mean the software gives bad results? 

Lightspeed had a successful business campaign under their belt with noticeable specializations such as In-Built POS, inventory management, CRM, etc. All this integrates better when Email Marketing is added to it.

Email Marketing here is automated with bulk sendouts, automation workflows, segmented and personalized, and so much more. Hence, the chances of success aren't any lesser than it is in cheaper platforms.