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Marketing Lead Generation Specialist
A company is looking for a Marketing Lead Generation Specialist to drive growth by generating and nurturing qualified leads in the state and local government sector. Key Responsibilities Create and execute a demand generation strategy and multi-channel marketing campaigns Develop targeted content for lead generation and manage social media strategies Maintain a pipeline of marketing-qualified leads and manage budget allocation across channels Required Qualifications 1 to 6 years of marketing experience, preferably in B2B SaaS or IT services Proven experience in demand generation, including LinkedIn Ads and SEO Strong content marketing skills with examples of written work Experience managing webinars and marketing to state and local agencies Self-starter with the ability to execute independently and work cross-functionally
A company is looking for a Marketing Lead Generation Specialist to drive growth by generating and nurturing qualified leads in the state and local government sector.
Key Responsibilities
Create and execute a demand generation strategy and multi-channel marketing campaigns
Develop targeted content for lead generation and manage social media strategies
Maintain a pipeline of marketing-qualified leads and manage budget allocation across channels
Required Qualifications
1 to 6 years of marketing experience, preferably in B2B SaaS or IT services
Proven experience in demand generation, including LinkedIn Ads and SEO
Strong content marketing skills with examples of written work
Experience managing webinars and marketing to state and local agencies
Self-starter with the ability to execute independently and work cross-functionally
