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Marketing Operations Specialist
A company is looking for a Brand Operations Specialist. Key Responsibilities Build, test, optimize, and execute marketing campaign requests across various business verticals Implement marketing automation paths and manage lead management processes to ensure effective attribution and reporting Set and interpret campaign metrics, translating data into actionable insights for the team Required Qualifications Strong experience in marketing operations or a similar role Advanced proficiency in Marketo with experience in campaign execution and audience segmentation Knowledge of database architecture and advanced Excel skills Working knowledge of Salesforce as an integrated CRM platform Familiarity with email compliance regulations such as CAN-SPAM and GDPR
A company is looking for a Brand Operations Specialist.
Key Responsibilities
Build, test, optimize, and execute marketing campaign requests across various business verticals
Implement marketing automation paths and manage lead management processes to ensure effective attribution and reporting
Set and interpret campaign metrics, translating data into actionable insights for the team
Required Qualifications
Strong experience in marketing operations or a similar role
Advanced proficiency in Marketo with experience in campaign execution and audience segmentation
Knowledge of database architecture and advanced Excel skills
Working knowledge of Salesforce as an integrated CRM platform
Familiarity with email compliance regulations such as CAN-SPAM and GDPR