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Marketing Operations Specialist
A company is looking for a Marketing Operations Specialist responsible for managing marketing systems, workflows, and analytics to enhance campaign execution and effectiveness. Key Responsibilities Oversee marketing technology stack and optimize automation workflows for lead nurturing and conversion Collaborate with marketing teams to set up, track, and report on campaigns across various digital channels Develop dashboards and reports to track KPIs and marketing ROI while refining data analysis methodologies Required Qualifications 2+ years of experience in marketing operations Strong knowledge of marketing automation platforms and CRM systems (e.g., Salesforce) Proficiency in Google Analytics and data visualization tools Experience with A/B testing, lead scoring, and attribution modeling Strong analytical skills with the ability to derive actionable insights from data
A company is looking for a Marketing Operations Specialist responsible for managing marketing systems, workflows, and analytics to enhance campaign execution and effectiveness.
Key Responsibilities
Oversee marketing technology stack and optimize automation workflows for lead nurturing and conversion
Collaborate with marketing teams to set up, track, and report on campaigns across various digital channels
Develop dashboards and reports to track KPIs and marketing ROI while refining data analysis methodologies
Required Qualifications
2+ years of experience in marketing operations
Strong knowledge of marketing automation platforms and CRM systems (e.g., Salesforce)
Proficiency in Google Analytics and data visualization tools
Experience with A/B testing, lead scoring, and attribution modeling
Strong analytical skills with the ability to derive actionable insights from data