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Marketing Operations Specialist
A company is looking for a Marketing Operations Specialist to manage email campaigns and optimize marketing processes. Key Responsibilities Develop and execute email campaigns, landing pages, and automations to meet marketing KPIs Build and optimize lead generation and customer nurture programs using marketing automation software Conduct testing and analysis of email performance to improve ROI and maintain campaign performance reports Required Qualifications BA/BS degree in Marketing, Business, or Information Technology 2+ years of experience in digital marketing operations or sales operations High proficiency with Eloqua or similar marketing automation software and Salesforce.com Analytical skills for data analysis and program effectiveness Experience with email A/B testing and website optimization
A company is looking for a Marketing Operations Specialist to manage email campaigns and optimize marketing processes.
Key Responsibilities
Develop and execute email campaigns, landing pages, and automations to meet marketing KPIs
Build and optimize lead generation and customer nurture programs using marketing automation software
Conduct testing and analysis of email performance to improve ROI and maintain campaign performance reports
Required Qualifications
BA/BS degree in Marketing, Business, or Information Technology
2+ years of experience in digital marketing operations or sales operations
High proficiency with Eloqua or similar marketing automation software and Salesforce.com
Analytical skills for data analysis and program effectiveness
Experience with email A/B testing and website optimization
