Senior Director of Provider Marketing
A company is looking for a Senior Director of Provider Growth Marketing to lead commercial marketing and demand generation efforts. Key Responsibilities Develop and execute marketing plans to drive awareness, lead generation, and pipeline growth for the Provider business Build and manage targeted, multi-channel demand generation campaigns across various buyer personas and customer journeys Collaborate with Product Marketing to align messaging and support sales and customer success teams with effective enablement materials Required Qualifications 12+ years of B2B marketing experience, with 3-5 years in a leadership role focused on demand generation or growth, preferably in healthcare or SaaS Deep understanding of healthcare buyer behavior and sales cycles Proven track record of building marketing programs that drive pipeline and revenue growth Experience leading cross-functional go-to-market efforts in collaboration with Product, Sales, and Customer Success teams Bachelor's degree required; MBA or advanced degree is a plus
A company is looking for a Senior Director of Provider Growth Marketing to lead commercial marketing and demand generation efforts.
Key Responsibilities
Develop and execute marketing plans to drive awareness, lead generation, and pipeline growth for the Provider business
Build and manage targeted, multi-channel demand generation campaigns across various buyer personas and customer journeys
Collaborate with Product Marketing to align messaging and support sales and customer success teams with effective enablement materials
Required Qualifications
12+ years of B2B marketing experience, with 3-5 years in a leadership role focused on demand generation or growth, preferably in healthcare or SaaS
Deep understanding of healthcare buyer behavior and sales cycles
Proven track record of building marketing programs that drive pipeline and revenue growth
Experience leading cross-functional go-to-market efforts in collaboration with Product, Sales, and Customer Success teams
Bachelor's degree required; MBA or advanced degree is a plus
