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Senior Marketing Analytics Manager
A company is looking for a Senior Marketing Analytics Manager. Key Responsibilities Develop and maintain marketing dashboards and reports to track KPIs and campaign effectiveness Implement and maintain attribution models and collaborate with teams to measure marketing influence on revenue Develop forecasting models and predictive analytics to enhance marketing strategies and investment decisions Required Qualifications 5+ years of experience in marketing analytics or related analytical field in a B2B SaaS environment Expertise in marketing forecasting models and predictive analytics for pipeline generation Strong proficiency in marketing automation platforms such as Marketo and HubSpot Experience with CRM platforms, particularly Salesforce, and understanding of marketing-sales alignment Proficiency in data visualization tools and advanced Excel/Google Sheets skills for data manipulation
A company is looking for a Senior Marketing Analytics Manager.
Key Responsibilities
Develop and maintain marketing dashboards and reports to track KPIs and campaign effectiveness
Implement and maintain attribution models and collaborate with teams to measure marketing influence on revenue
Develop forecasting models and predictive analytics to enhance marketing strategies and investment decisions
Required Qualifications
5+ years of experience in marketing analytics or related analytical field in a B2B SaaS environment
Expertise in marketing forecasting models and predictive analytics for pipeline generation
Strong proficiency in marketing automation platforms such as Marketo and HubSpot
Experience with CRM platforms, particularly Salesforce, and understanding of marketing-sales alignment
Proficiency in data visualization tools and advanced Excel/Google Sheets skills for data manipulation