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Senior Media Planning Manager
A company is looking for a Senior Manager, Direct I/O (Media Planning & Buying). Key Responsibilities Lead the planning of always-on, seasonal, and ad hoc campaigns across direct partner media Develop a deep understanding of the client's business, marketing objectives, and KPIs Oversee the RFP process and negotiate program inclusions, rates, and terms with partners Required Qualifications 3+ years of directly related media planning & buying experience Strong working knowledge of Linear TV, Radio, OOH, and digital media landscapes Experience in planning large-scale publisher direct programs and leading teams in the RFP process Proven track record of building and managing relationships with local vendors Experience in retail apparel, fashion, or DTC e-commerce media buying is strongly preferred
A company is looking for a Senior Manager, Direct I/O (Media Planning & Buying).
Key Responsibilities
Lead the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
Develop a deep understanding of the client's business, marketing objectives, and KPIs
Oversee the RFP process and negotiate program inclusions, rates, and terms with partners
Required Qualifications
3+ years of directly related media planning & buying experience
Strong working knowledge of Linear TV, Radio, OOH, and digital media landscapes
Experience in planning large-scale publisher direct programs and leading teams in the RFP process
Proven track record of building and managing relationships with local vendors
Experience in retail apparel, fashion, or DTC e-commerce media buying is strongly preferred
