Senior SEM Analyst

A company is looking for a Senior SEM Analyst to manage and optimize paid search campaigns across major search engines. Key Responsibilities Oversee and execute paid search campaigns across Google Ads, Bing Ads, and emerging platforms Monitor and analyze campaign data to identify trends and optimize performance Manage campaign budgets and conduct keyword, competitive, and audience research to inform strategies Required Qualifications Bachelor's degree in marketing, analytics, statistics, or a related field 3-5 years of experience managing paid search campaigns Hands-on experience with Google and Bing Ads; certifications are a plus Experience with experimentation design, landing page optimization, and A/B testing Proficiency in structured analysis and Excel

Mar 4, 2025 - 03:19

A company is looking for a Senior SEM Analyst to manage and optimize paid search campaigns across major search engines. Key Responsibilities Oversee and execute paid search campaigns across Google Ads, Bing Ads, and emerging platforms Monitor and analyze campaign data to identify trends and optimize performance Manage campaign budgets and conduct keyword, competitive, and audience research to inform strategies Required Qualifications Bachelor's degree in marketing, analytics, statistics, or a related field 3-5 years of experience managing paid search campaigns Hands-on experience with Google and Bing Ads; certifications are a plus Experience with experimentation design, landing page optimization, and A/B testing Proficiency in structured analysis and Excel