McKinsey Insights & Publications

The $2 trillion global wellness market gets a millennial and Gen Z glow-up

Our latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in six wellness subcategories.

May 29, 2025 - 12:10
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The $2 trillion global wellness market gets a millennial and Gen Z glow-up
Our latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in six wellness subcategories.
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