Vice President of Marketing Analytics
A company is looking for a Vice President of Marketing Analytics. Key Responsibilities Own and deliver the end-to-end marketing analytics roadmap aligned with commercial objectives Lead a high-performing analytics function, establishing standards for attribution and media mix modelling Build forecasting and performance dashboards to optimize ROI across various marketing channels Required Qualifications 10+ years in marketing analytics roles, with at least 3 years in senior/executive leadership Proven track record influencing C-suite and non-technical stakeholders Expertise in attribution, A/B testing, predictive modelling, and campaign analysis Strong SQL and dashboarding skills, with experience in BI tools like Tableau or Looker Deep understanding of data infrastructure and analytics automation
A company is looking for a Vice President of Marketing Analytics.
Key Responsibilities
Own and deliver the end-to-end marketing analytics roadmap aligned with commercial objectives
Lead a high-performing analytics function, establishing standards for attribution and media mix modelling
Build forecasting and performance dashboards to optimize ROI across various marketing channels
Required Qualifications
10+ years in marketing analytics roles, with at least 3 years in senior/executive leadership
Proven track record influencing C-suite and non-technical stakeholders
Expertise in attribution, A/B testing, predictive modelling, and campaign analysis
Strong SQL and dashboarding skills, with experience in BI tools like Tableau or Looker
Deep understanding of data infrastructure and analytics automation
