VP of Brand Strategy
A company is looking for a VP of Brand & Experiences to lead brand identity and storytelling initiatives.
Key Responsibilities
Define and execute a holistic global brand strategy aligned with business objectives
Oversee brand positioning, visual identity, and ensure brand consistency across all touchpoints
Develop and lead a world-class events strategy and global events team to enhance audience engagement
Required Qualifications
15+ years of experience in global brand marketing and experiential marketing
Bachelor's or Master's degree in Marketing, Business, Communications, or a related field preferred
Proven track record of building and scaling global brands in competitive markets
Extensive experience leading high-profile industry events and managing large budgets
Strong understanding of brand strategy and integrated marketing campaigns
A company is looking for a VP of Brand & Experiences to lead brand identity and storytelling initiatives.
Key Responsibilities
Define and execute a holistic global brand strategy aligned with business objectives
Oversee brand positioning, visual identity, and ensure brand consistency across all touchpoints
Develop and lead a world-class events strategy and global events team to enhance audience engagement
Required Qualifications
15+ years of experience in global brand marketing and experiential marketing
Bachelor's or Master's degree in Marketing, Business, Communications, or a related field preferred
Proven track record of building and scaling global brands in competitive markets
Extensive experience leading high-profile industry events and managing large budgets
Strong understanding of brand strategy and integrated marketing campaigns