VP of Brand Strategy

A company is looking for a VP of Brand & Experiences to lead brand identity and storytelling initiatives. Key Responsibilities Define and execute a holistic global brand strategy aligned with business objectives Oversee brand positioning, visual identity, and ensure brand consistency across all touchpoints Develop and lead a world-class events strategy and global events team to enhance audience engagement Required Qualifications 15+ years of experience in global brand marketing and experiential marketing Bachelor's or Master's degree in Marketing, Business, Communications, or a related field preferred Proven track record of building and scaling global brands in competitive markets Extensive experience leading high-profile industry events and managing large budgets Strong understanding of brand strategy and integrated marketing campaigns

Feb 12, 2025 - 01:05

A company is looking for a VP of Brand & Experiences to lead brand identity and storytelling initiatives. Key Responsibilities Define and execute a holistic global brand strategy aligned with business objectives Oversee brand positioning, visual identity, and ensure brand consistency across all touchpoints Develop and lead a world-class events strategy and global events team to enhance audience engagement Required Qualifications 15+ years of experience in global brand marketing and experiential marketing Bachelor's or Master's degree in Marketing, Business, Communications, or a related field preferred Proven track record of building and scaling global brands in competitive markets Extensive experience leading high-profile industry events and managing large budgets Strong understanding of brand strategy and integrated marketing campaigns