When Rebrands Go Wrong: The Delicate Dance of Refreshing Your Identity

Recently, I’ve been thinking about what makes rebrands succeed or fail. It’s fascinating how companies invest millions in refreshing their…Continue reading on Medium »

May 28, 2025 - 17:10
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When Rebrands Go Wrong: The Delicate Dance of Refreshing Your Identity

Recently, I’ve been thinking about what makes rebrands succeed or fail. It’s fascinating how companies invest millions in refreshing their…