Why Everyone From Estee Lauder to Starbucks Is Racing to ‘Meet the Customer Where They Are’

Data shows that the strategy is having a bit of a moment, whether you’re talking about pricing or customer acquisition.

Feb 19, 2025 - 16:06
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Why Everyone From Estee Lauder to Starbucks Is Racing to ‘Meet the Customer Where They Are’

Data shows that the strategy is having a bit of a moment, whether you’re talking about pricing or customer acquisition.