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Why setting short-term goals can be problematic for high-tech companies
The most common scenario we see among high-tech companies is mistakenly defined by marketing practices inherited from traditional sectors. There are distinctions that should be obvious to managers in this niche, but apparently, they are not. Businesses focused on selling traditional physical products adopt aggressive short-term sales goals for a reason: the product they sell Read more » The post Why setting short-term goals can be problematic for high-tech companies appeared first on Mind the Product.
The most common scenario we see among high-tech companies is mistakenly defined by marketing practices inherited from traditional sectors. There are distinctions that should be obvious to managers in this niche, but apparently, they are not. Businesses focused on selling traditional physical products adopt aggressive short-term sales goals for a reason: the product they sell Read more »
The post Why setting short-term goals can be problematic for high-tech companies appeared first on Mind the Product.
