Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign.

Mar 25, 2025 - 19:19
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Clothing Giant H&M Will Use Models’ AI-Made Digital Twins, Consent Included

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad campaign.